Split testing, commonly known as A/B testing is a method of testing two variations of something to see which one performs better.

You can perform split testing on your prototypes using a simple feature inside Maze. To get started, use the instructions below, as well as read our blog post for more information on A/B testing your design with Maze.

With split testing, the aim is to test a single variable to see how it affects overall performance. To get the most out of split testing, establish the metric you are measuring before starting testing. E.g. you could be trying to improve click rate by testing two variations of a CTA button.

Here's how to proceed

Go to your Maze Projects
Import your prototype: a new Maze will be created. This will be version one (or A) of your test.
Go back to the prototyping tool you've used to create your prototype and make changes to the same prototype to create a new test version.

We recommend changing just one single variable so that the testing results are accurate and reflective of that change.

Here are some ideas on what you could be testing:

Text: titles, descriptions or calls-to-action (CTAs)
Visual elements: images, icons, colors
User flow: the path taken by the user to move through the prototype

Once you've finished making the changes, go back to Maze and click on Import new prototype version. This will create a new Maze - version two (or B) - with the changes you made in the tool.

Import a new version of your prototype

Finish by defining missions for both Mazes: write titles, descriptions and set up the optimal paths you expect users to take. Once you’re done, set the Mazes live and share the link with your testers.

Avoid testing a design with the same participants. For the best results, randomize the selection of testers for each version.

When results start coming in, analyze them and implement the winning design.
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